Brit’s Nasty TV Habits Revealed Due to Lack of Family Shows

Millions of Brits are wasting energy by watching one of their three household televisions alone while housemates or relatives watch the same TV show in another room*, according to new research by energy supplier npower.

Lack of family friendly programmes has led to this division in the home showing that the days of family bonding over a favourite television show are sadly long gone – and 46% of Brits have absolutely no idea how much energy they are wasting as a result of this fragmented viewing.

The poll of 2,000 people showed that the reason behind the nation’s disjointed viewing habits seems to have come down to what’s on the box. Last year there were only two shows which brought the family together for communal viewing and both are thanks to Simon Cowell – X Factor and Britain’s Got Talent.

With three televisions on average per household and no shared preference regarding what’s on, it’s no surprise that the overall energy consumption in homes is responsible for over a quarter of all UK emissions of carbon dioxide. Cutting out certain behaviours like wasteful TV consumption can reduce carbon emissions and save households over £300 a year.

Further figures showed:
– 47% of Brits put the telly on just to keep them company
– 42% of the nation is glued to the screen for approximately four hours a day
– 19% of Brits have a TV dinner every night of the week
– 15% of Brits put the telly on while they’re getting ready in the morning even though they don’t watch it

Reassuringly, the poll revealed that people are not happy with this state of affairs. 32% of the population think television should be a sociable activity and 21% of viewers would prefer to watch television in the company of the rest of the household.

In response, npower has launched its smartpower campaign to encourage the public to watch TV programmes as a unit again and then monitor the difference in their energy consumption and bills via a free smartpower electricity monitor.

Via EPR Network
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Wallace & Gromit Get Smart With npower On The Small Screen

Fans of Oscar-nominated Wallace and Gromit are to be treated to another dose of the favourite duo as they appear in npower’s new TV advert.

The nation’s favourite animated characters are up to their usual ‘inventive’ mischief in delivering npower’s message of sensible energy consumption in the home. The loveable duo soon learns a valuable lesson in monitoring energy, as another invention goes wrong.

The new advertising campaign created by VCCP for npower is in a 30 and a 40 second format and breaks on 29 March until 7 May on ITV (Mid West & North) and Channel 4.

The 30 second advert opens in a darkened room where Wallace is in a state of panic. Hidden behind a cushion he watches a horror movie on his latest invention, a homemade widescreen TV. Wallace’s widescreen TV defies convention, consisting of multiple TV’s taped together.

However, a scary movie is not the only thing poor Wallace has to worry about when the penny finally drops that his pile of TV’s has in fact become an energy consuming monster.

Luckily, the savvier Gromit saves the day when he receives advice from customer care advisor Penny on how to cut energy consumption.

Our heroine informs Gromit about the npower smartpower electricity monitor, which allows customers to keep an eye on how much energy is being eaten up by all household appliances.

The 40 second advert actually shows the viewers what movie is scaring the life out of Wallace – Revenge of the Killer Watts – as well as having an additional scene of Gromit creeping up on Wallace and passing family photographs of Frankenwallace and Dracuwallace along the way. The end of the advert cuts straight back to the ominous pile of televisions ‘sparking’ to life.

The new Wallace & Gromit advert is part of the energy supplier’s smartpower campaign to help customers monitor and reduce energy consumption in the home with the offer of free smartpower electricity monitors when existing and new customers sign up to an online account.

Kevin Peake, marketing director at npower, commented: “We’re all guilty of being like Wallace and Gromit and wasting too much energy in the home, but we want to show that there are ways where we can help our customers save energy and money.

Via EPR Network
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