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npower Hometeam Praised By Financial Expert Jasmine Birtles

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npower hometeam has been named by Jasmine Birtles has a good example of a company who shares its ‘no claims’ cost savings with customers.

Broadcaster, financial expert and founder of Moneymagpie.com, Jasmine Birtles, has attacked British businesses which profit from insurance, cover and care products and then fail to share the cost savings with those customers who don’t make a claim.

Birtles has called for businesses to offer a form of ‘no claims bonus’ cash back and it seems British families feeling the squeeze agree. A survey of 2,000 consumers* released shows that nearly 80 per cent believe they should receive an annual cash pay-out if they don’t call on an insurance or care product.

Her comments add to the on-going PPI debate which has seen banks come under increasing pressure over insurance products. Yet Birtles is quick to point out that the problem is wide-spread across the consumer market.

She explained: “All sorts of corporations, from banks to insurance companies and energy providers, clearly benefit from cost to serve savings when customers don’t claim against their products or policies, but where’s the reward for these customers? Good business is a two-way thing where both sides should benefit. As the cost of living continues to rise, wouldn’t it be nice to see more big businesses sharing these savings with some sort of cash back?

“npower’s hometeam 50 boiler and central heating care is a good example, as it’s priced the same as British Gas’ homecare, but offers customers 50% cash back if they don’t have an emergency call out during their 12 month care plan. Currently, npower is the only boiler care provider offering anything like this.

“npower estimates it will be pay out more than £700,000 in cash back over the next 12 months, but if all energy providers did this, there could be cash back of more than £500million in customers’ pockets from the boiler care market alone.”**

If businesses followed this advice it actually might benefit them, as 81 per cent of consumers questioned in the npower survey said they would be more likely to choose a product if it offered some sort of cash back.

Via EPR Network
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npower Reveals Brits Haven’t Lost The Urge To Splurge

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npower has revealed that even those British families might be feeling the squeeze, they haven’t lost our urge to splurge, with the average Brit expected to spend more than £70,000 on impulse buys over a lifetime.

A survey of more than 2,000 customers conducted by npower hometeam 50, which is currently giving cash back to thousands of customers, suggests that whilst half of people choose to save spare cash from their monthly income, triggers such as receiving birthday money, coming into an unexpected windfall such as cash back from a company, or a small win on the lottery, will result in a spur of the moment purchase.

More than a third of consumers treat themselves to an impulse buy at least once a week spending on average £21.34. That’s £1,114.56 a year and an incredible£70,217.28 forked out during the average adult lifetime. Surprisingly, men spend more on impulse buys than women frittering away £25.67 per week compared to a more frugal £18.89.

Items such as food, clothes, magazines and wine prove irresistible for girls when passing through the high street or supermarket, whilst books, shoes and toiletries also top the list for compulsive female shoppers. Predictably, food, beer and DVDs are the most common treats for their male counterparts.

Emily Stagg, from npower hometeam 50, said: “General consensus would have it that British consumers are trying to save every penny at the moment, but our research suggests that when we come into a small windfall, such as a small win on the lottery or cash back, we’re still more likely to treat ourselves or our loved ones.

“£20 a week might not seem a lot, but can add up to a huge amount over a lifetime. For £70,000 you could easily put a large deposit on a house, pay off all your debits or buy a sports car.”

70 per cent admit they are more likely to give in to temptation if there is a sale on. But 61 per cent of women firmly cite retail therapy as a reason for shopping on impulse, and often spend more money if they are feeling a bit down or depressed compared to just 38 per cent of men.

When it comes to confessing all to a partner, 33 per cent of girls admit they don’t bother telling him about their recent purchases. A fifth of couples argue regularly as a direct result of overspending each week, and 67 per cent of women admit they are definitely the worst for impulse buys.

Emily Stagg continued: “As part of our hometeam 50 product, we’ll be giving cashback to thousands of hometeam 50 customers over the next 12 months – that’s an awful lot of impulse buys.”

The cashback campaign will see hometeam 50 customers who signed up to the boiler care and central heating care product 12 months ago and who haven’t had to call out npower’s hometeam, receive 50% of the amount they paid npower, back.

Via EPR Network
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